The Gym Downtown. Part 1
When you open a new business, the first year is crucial. It’s the year that tests how well you’ve planned, and it can be an indication of how well you will do in the years to come. If this is the case, then The Gym Downtown in Norfolk, Va., will do just fine. Opened a little more than one year ago, the fitness center already boasts more than 1,000 members, and a retention rate of 80 percent. It must be doing something right.
The fitness facility is located in a historical building in the heart of downtown Norfolk. It features 15,000 square feet of workout space, which includes a floor dedicated to lower-body workouts, a free weight area, a group exercise room, a cardio area and a circuit area with more than 30 machines. Says Manager Lacey Lee, “As you ride the elevator up, you enter an atmosphere unlike most gyms — full of high-energy music and a staff you would call your family. Once you enter the gym, you are sold on its beauty and plethora of equipment.”
The Gym’s group exercise schedule is also impressive, and all classes are free with membership, including specialty classes such as women-only aerobics, boot camp, jiu jitsu, kickboxing, group cycling, step, yoga, Pilates, survival training and more.
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