Tag: track

Tools for Market Strategy, Part 2

Competitive advantage

The Competitive Profile Matrix (CPM) identifies a firm’s major competitors, and their particular strengths and weaknesses in relation to the competition’s strategic position.1 The weights and total weighted scores in the CPM, IFE and EFE have the same meaning (the weights still must add up to 1.0); however, the factors are much broader. The specific factors for comparison between clubs are your choice, but should be widely used within the fitness industry (Table 3). Read more

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