Tag: marketing

Change and Challenge. Part 5

New programs

Clubs are beginning to focus more on providing the types of services that are in demand from a wider market, such as seniors and children, and moving away from the industry’s traditional approach of appealing to the “already interested.” Read more

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Change and Challenge. Part 2

Member services and programs

Buyer’s remorse may be combatted by stepping up services to new members. Clubs can build post-purchase reassurance by offering free personal training or fitness consulting within the first three months of a new membership. After clearing that first hurdle, however, customer service efforts should continue while staff determines member needs and expectations. Read more

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