Tag: fitness

Group Strength Training. Part 5

Strengthen and Contour offers more of a total-body conditioning class. Started one year ago, it tries to work every muscle group. Group Fitness Program Director Catherine Robinson rotates with other instructors, and teaches her class like it is the only introduction to group fitness that her participants get. Read more

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Incentives

Incentives are another way to offer good customer service and keep your members from leaving. If you give them free stuff for working out a certain number of times, referring members, taking classes, etc., then they can feel like they are appreciated, and that they belong. Read more

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Tools for Market Strategy, Part 1

It is nearing the end of 1998 and Susan Smith, general manager of Sample Fitness Club, worries about her club’s future. She knows that ABC Fitness will open across the street in January. This club will be much newer and larger than hers, and they will have exercise programs targeted toward the senior center clientele. She knows her club provides a wide variety of exercise classes, but not all of her staff can teach, nor do they offer any classes for, seniors. She has always prided herself on being a small, family-oriented club, but that may not be enough to keep her members. Read more

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Health & Fitness Exchange, Part 2

The Campin’ P.W. program surpassed both the expectations of the Health & Fitness Exchange and participants. The new emphasis on family teamwork proved so popular that attendance was double the previous years’. Read more

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Inspections Are Not Optional

Michael Burkart was injured when he fell from a Gravity Gym, on which he wasexercising while hanging upside down. He filed suit against Health and Tennis Corporation of America, alleging, among other things, negligence for failure to properly inspect the Gravity Gym. Testimony by an employee stated that she personally inspected the Gravity Gym daily. Further, the piece of equipment was listed on the maintenance list, indicating that it had been inspected. Also, inspection after the incident showed that the Gravity Gym was in good repair. The Texas court ruled for the fitness facility, finding there was no negligence. Read more

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