Bringing Wellness to Life. Part 3

s an example of the kind of support a corporate wellness program can attract, these programs have attracted Andria Elam, the reigning Miss San Diego, to serve as the programs’ official spokesperson, and internationally renowned wellness expert, Dr. Harold Elrick, M.D., F.A.C.P. who will serve as official medical director. Read more

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Bringing Wellness to Life. Part 2

The fitness business will always attract people who want to exercise, and there is no reason to forego that market in favor of the markets that need to exercise. A facility simply needs to retool their philosophy and evaluate their current equipment and program offerings to be sure that they are reaching these other markets. Read more

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Bringing Wellness to Life. Part 1

As the deconditioned, aging and corporate populations move closer to center stage in our industry, the time has come for many facility owner/operators to pause and reflect on their mission statement, as well as their target audience. Read more

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Incentives

Incentives are another way to offer good customer service and keep your members from leaving. If you give them free stuff for working out a certain number of times, referring members, taking classes, etc., then they can feel like they are appreciated, and that they belong. Read more

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Weight Control Strategies for Vacation. Part 2

Camping can offer more challenges, since the food is selected for convenience and storage. Here again, you still could buy lower-fat hot dogs, turkey bacon and hamburgers, pretzels instead of chips, and dried fruit in addition to candy. Read more

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Weight Control Strategies for Vacation. Part 1

As you look forward to vacation, do you dread the consequences on the scale? Vacation is certainly a respite from your usual work routine and environment, but do not abandon your healthy eating and exercise habits. Here are some tips to keep your weight in check while having a fun vacation! Read more

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Tools for Market Strategy, Part 2

Competitive advantage

The Competitive Profile Matrix (CPM) identifies a firm’s major competitors, and their particular strengths and weaknesses in relation to the competition’s strategic position.1 The weights and total weighted scores in the CPM, IFE and EFE have the same meaning (the weights still must add up to 1.0); however, the factors are much broader. The specific factors for comparison between clubs are your choice, but should be widely used within the fitness industry (Table 3). Read more

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Tools for Market Strategy, Part 1

It is nearing the end of 1998 and Susan Smith, general manager of Sample Fitness Club, worries about her club’s future. She knows that ABC Fitness will open across the street in January. This club will be much newer and larger than hers, and they will have exercise programs targeted toward the senior center clientele. She knows her club provides a wide variety of exercise classes, but not all of her staff can teach, nor do they offer any classes for, seniors. She has always prided herself on being a small, family-oriented club, but that may not be enough to keep her members. Read more

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Pregnancy and Fibromyalgia

Little is known about the effects of pregnancy on fibromyalgia. Some women see their symptoms abate or disappear during pregnancy. Once they deliver, however, they are more likely to have a flare-up and the sleep deprivation that parents of newborn experience can overwhelm someone with fibromyalgia. Read more

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Bruce’s Journal: Week Seven. Part 3

As far as the weight loss experience right after exercise, it is true that you will lose a lot of water. That’s why it is important that you properly rehydrate yourself after an intense bout of exercise. Water is the best beverage, of course. Drink more than you think you need. Read more

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