Category: Fitness

Tools for Market Strategy, Part 1

It is nearing the end of 1998 and Susan Smith, general manager of Sample Fitness Club, worries about her club’s future. She knows that ABC Fitness will open across the street in January. This club will be much newer and larger than hers, and they will have exercise programs targeted toward the senior center clientele. She knows her club provides a wide variety of exercise classes, but not all of her staff can teach, nor do they offer any classes for, seniors. She has always prided herself on being a small, family-oriented club, but that may not be enough to keep her members. Read more

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Bruce’s Journal: Week Seven. Part 3

As far as the weight loss experience right after exercise, it is true that you will lose a lot of water. That’s why it is important that you properly rehydrate yourself after an intense bout of exercise. Water is the best beverage, of course. Drink more than you think you need. Read more

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Bruce’s Journal: Week Seven. Part 2

Hi Bruce,
Running really put you in a positive groove. It makes you feel good and energetic, and helps you resist the tempting, greasy, heavy food that is all around us. You’ve made excellent choices, from the Subway turkey sandwich to the Healthy Choice pizza and the chicken and rice dinner. Read more

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Bruce’s Journal: Week Seven. Part 1

I spent most of my week focused on running. I have always enjoyed the activity but for a great deal of last year, my knees were not up to it. But now, it seems like the most effective way to burn calories. And it seems to work. I ran about 30 miles last week and swam close to two. Read more

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Ken’s Journal: Week 5. Part 2

You started to count calories the week you were sick — you averaged about 1,000 calories a day. I guess that cold medicine really took away your appetite! I would rather you not regularly eat that little — your body will use up muscle mass as well as fat with that few calories. You could eat 1,600 to 1,800 calories and still lose weight if you exercise regularly. So, keep planning, counting and moving — and you will continue to be successful! Read more

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Ken’s Journal: Week 5. Part 1

plan, though I did stray a little. I lost another 3 pounds. I picked up the pace on my fitness this week as well. It’s starting to get a bit easier to do all the exercises I want and need to do. Read more

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The Gym Downtown. Part 2

Other special features of the fitness center are complimentary Aveda products in the locker rooms, plus workout and shower towels. Members can also take advantage of therapeutic and deep massage after a long workout, anda complimentary personal training session with membership. Read more

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The Gym Downtown. Part 1

When you open a new business, the first year is crucial. It’s the year that tests how well you’ve planned, and it can be an indication of how well you will do in the years to come. If this is the case, then The Gym Downtown in Norfolk, Va., will do just fine. Read more

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Erin’s Journal Week Seven

Hello,

I wish I could say this has been a good week for me. After not feeling well for several weeks, I visited the doctor’s office and have been found to have a sinus infection. If it isn’t one thing, it’s another. I spent most of this week curled up at home, with no energy to do anything.

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IHRSA Unite to Recognize Industry Innovation and Growth

It can be said that the more bananas there are in the bunch, the harder it is to create unity. In the past couple of decades, our industry has grown to include a whole bunch of bananas, comprised of organizations, associations and individuals all working toward a common cause,yet all separate in their efforts. Read more

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