Category: Fitness

Group Strength Training. Part 5

Strengthen and Contour offers more of a total-body conditioning class. Started one year ago, it tries to work every muscle group. Group Fitness Program Director Catherine Robinson rotates with other instructors, and teaches her class like it is the only introduction to group fitness that her participants get. Read more

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Group Strength Training. Part 4

Muscles in Motion meets Monday, Wednesday and Friday during lunch, and attracts area businesswomen ages 20 through 50. The class is almost exclusively women. It began in 1994, and usually draws between five and 10 people. Organized like an aerobics class, it uses steps along with hand and foot weights. The choreographed routines follow music and an instructor’s cues. Read more

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Group Strength Training. Part 3

Coram’s class attracts women of all ages. She tells them to do as much as they can, and if they’re struggling, she tells them to back off. Women are comfortable in her class and organize their schedules around it, some taking a step class before. This works out well because “women can budget a set time to lift weights, [and] they can tell their husbands to be home by a certain time to watch the kids,” says Coram. Read more

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Group Strength Training. Part 2

Non-specific sport conditioning is also part of the class, as are semi-intimidating moves such as push-ups and leg dips — two moves that women, in particular, shy away from. Coram encourages the class to try new things by telling members that they don’t have to, but that she’d like them to try the new moves. Read more

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Group Strength Training. Part 1

Confused about how to start a program at your facility? Take a look at these three facilities who are experiencing great group strength-training success. Read more

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Sticking with an Exercise Program, Part 2

Environment. Pick an environment you enjoy. An upscale club, a gym, a track, your backyard or living room, again, it doesn’t matter. If you like being outdoors, then work out outside. If you’re a woman and feel you may be uncomfortable working out around men, you can consider a women’s only club. If you like a more “social” gym, find one with your type of crowd. The point is, don’t let the place you train be another excuse not to train. Read more

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Sticking with an Exercise Program, Part 1

The benefits of exercise have been well documented over the years. Exercise can help improve your mood, strengthen your heart, increase deep sleep, control your weight, make your body more efficient and boost your self-confidence, to name a few. With all of this information out there on the pros of exercise, why don’t more people engage in physical activity? Read more

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Top Ten Reasons that Cyclists Get Massage

If you are a male cyclist, one of best reasons to get a massage is to justify the fact that you are a guy who shaves your legs! (Actually massage really is one of the reasons the pros DO shave! The other reason is to prevent infections if a crash occurs!) The guys at the office may understand a bit better if you tell them your massage therapist demands hairless workspace! Read more

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Incentives

Incentives are another way to offer good customer service and keep your members from leaving. If you give them free stuff for working out a certain number of times, referring members, taking classes, etc., then they can feel like they are appreciated, and that they belong. Read more

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Tools for Market Strategy, Part 2

Competitive advantage

The Competitive Profile Matrix (CPM) identifies a firm’s major competitors, and their particular strengths and weaknesses in relation to the competition’s strategic position.1 The weights and total weighted scores in the CPM, IFE and EFE have the same meaning (the weights still must add up to 1.0); however, the factors are much broader. The specific factors for comparison between clubs are your choice, but should be widely used within the fitness industry (Table 3). Read more

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